The Daily Vitality Score applies one formula the same way to every packaged food we rank. Here's the short version, plus the calls that were specific to crackers.
Everything is measured per 100 grams, and on the cracker shelf that matters more than it did for chips. Federal labeling rules set two different reference amounts for crackers, according to the FDA's reference amounts in 21 CFR 101.12: 30 grams for crackers usually eaten as snacks, and 15 grams for crackers usually not eaten as snacks. That's why the Ritz, Club, Town House, Premium, Carr's and Back to Nature panels show 14- to 16-gram servings while Cheez-It, Goldfish and Triscuit show 28 to 31 grams. An 80-calorie Ritz serving and a 150-calorie Cheez-It serving are both 500 calories per 100 grams.
The nutrient section is worth 75 points. Sodium carries 20 (full marks at 80 mg or less per 100 grams, zero at 1,600 mg or more), calories 15 (full at 80, zero at 800), and saturated fat and added sugars 10 each. Those end points come from the 2023 Nutri-Score thresholds published by Santé publique France, converted from salt to sodium. Fiber and protein are worth 10 each, measured per 100 calories, with full marks at 2.8 grams of fiber and 5 grams of protein, twice the rate built into the Daily Values. When a label says "less than 1 gram," we count half a gram.
Sodium gets the heaviest weight because, according to the FDA's guidance on sodium, more than 70% of the sodium Americans eat comes from packaged and prepared foods.
The ingredient section is worth 25 points. The first ingredient earns 10 if it's a whole food as grown, including a whole grain, and zero if it's a refined flour or starch. Another 10 points start full and lose 2.5 for each distinct ultra-processing marker, using the ingredient list in Monteiro and colleagues' 2019 paper in Public Health Nutrition. The last 5 points reward a short list: full at three ingredients or fewer, zero at 20 or more.
A few calls were new on this shelf, and we want to show them:
- Enriched, unbleached enriched, organic wheat and rice flour count as refined (0 points). Whole grain wheat, whole grain rye flour, brown rice and brown rice flour count as whole grains (10). A nut and seed flour blend counts as a whole food ground into flour (10), the same way a whole grain does.
- Markers count wherever they're printed, including inside a compound ingredient. The whey protein and annatto inside Cheez-It's cheese and the maltodextrin inside Crunchmaster's tamari powder all count.
- High fructose corn syrup counts as a marker, since the NOVA paper names it alongside fructose and invert sugar. Plain corn syrup, malt syrup, refiner's syrup and brown rice syrup count as sugars and show up in the added-sugar line instead. Autolyzed yeast extract counts as a flavor enhancer.
We read each label from the manufacturer's own page where we could. The Cheez-It, Club, Town House, Carr's and Wasa brand sites blocked our checks, so for those five we used a retailer's package photo or label sheet and cross-checked it against the USDA's branded foods database. Each scorecard says which.
As a check on the nutrient section, we also ranked all 18 crackers by Nutri-Score. The two rankings agree closely: a rank correlation of 0.98 for the nutrient section alone, and 0.92 for the full score. That's closer than the chips (0.83), because fewer crackers carry long seasoning lists.
If serving sizes on the front of the box have ever puzzled you, our cookie ranking tackles the same problem one aisle over.
20 Popular Cookies Ranked by Sugar Per Cookie, Not Per Serving