About Us

Daily Vitality is a research-driven health publication. Our editors work from the primary evidence — peer-reviewed studies, clinical guidance, and public health data — and turn it into clear, practical context you can actually use. Licensed clinicians on our Medical Review Board review our health content for accuracy, safety, and responsible framing. The result is consumer health content with the discipline of a research operation behind it.

We hold ourselves to a simple promise: we do not just repeat what studies say. We examine how the research was conducted, how strong the findings are, where the evidence conflicts, and what remains uncertain — then we write what it reasonably means for everyday life, with the takeaway up front and the nuance kept intact. Every article is edited and approved by a named member of our team. We do not sell products, no manufacturer can buy a recommendation, and when we get something wrong, we correct it in the open.

Daily Vitality is owned and operated by PointForm, Inc., an Ontario corporation located at 412 Laird Road, Unit 101, Guelph, ON N1G 3X7, Canada.

---

Health decisions carry real consequences — for how you feel day to day, and for what you spend. Yet the information available to make them is fragmented and shaped by marketing more than by evidence. Supplement claims outpace the science behind them. Trends spread faster than the research needed to evaluate them. Reporting that explains what actually works, what is worth the money, and what deserves skepticism is harder to find than it should be.

Daily Vitality exists to close that gap: an editorial publication that covers what to know — and, where money is involved, what deserves skepticism before you spend it.

---

Everything we publish is grounded in practical, evidence-aware reality. This is not a marketing channel dressed up as a magazine. Our content is researched and written with the reader's wellbeing — not a manufacturer's sales targets — in mind from the outset.

This means:

• Evidence over hype. We prioritize what the research actually supports. When the evidence for a product or claim is strong, we say so. When it is weak, preliminary, or absent, we say that too. We would rather tell you a popular product is unproven than help sell you something that does not work.

• U.S. regulatory reality. We write for a U.S. audience and account for how health products are actually regulated here. Dietary supplements, for example, are regulated differently from drugs under the Dietary Supplement Health and Education Act (DSHEA), and are not evaluated by the FDA for safety and effectiveness before they reach the market. We help readers understand what that means in practice.

• U.S. context. Our guidelines and regulatory references reflect the United States, and when our reporting discusses a product or supplement, we reference what people in the United States can actually buy.

• Quality and safety signals. We look for meaningful markers of quality and safety — third-party testing and certification from organizations such as NSF, USP, and Informed Sport; current Good Manufacturing Practice (cGMP) compliance; transparent labeling; and clean ingredient sourcing.

• Reviewed by medical experts. Content we deem appropriate is reviewed by qualified medical professionals across a range of health verticals — so our coverage is checked by someone with genuine expertise in the relevant field, not just our editors.

• Real budgets and real routines. Wellness should not require a fortune or a perfect schedule. We provide context that reflects what people will actually spend and what they can realistically sustain.

This reader-first, evidence-aware approach is fundamental to who we are, not an afterthought.

---

Content we deem appropriate is reviewed by qualified medical professionals. Our Medical Review Board spans many areas of health, so that sensitive and clinically relevant content is checked by someone with real expertise in the relevant field. When an article has been medically reviewed, we credit the reviewing expert and their credentials on the page.

Our current reviewers include Jill Palko, MD (board-certified OB/GYN; perimenopause and women's health), Stephanie Wright, RN, BSN (weight management, hormone therapy, GLP-1 medications, sleep medicine), Megan DeChatelets, MS, RDN, IFNCP (nutrition, metabolic and gut health, supplements), and Sarah Riffle, RN, BSN (nursing and evidence-based nutrition). Meet the full board — including how reviews work and what "medically reviewed" means — on our Medical Review Board page.

Medical review supports the accuracy and responsible framing of our content. It does not make our content a diagnosis or a substitute for personalized advice from your own healthcare provider.

---

We believe that long-term trust is more valuable than short-term revenue. This principle shapes every editorial decision we make.

We do not accept paid rankings or pay-for-placement. What we recommend — a habit, a screening, a supplement, a product — is determined by our editorial process, not by which manufacturer or retailer offers the highest commission. If something earns a recommendation, it is because it met our standards — not because someone paid for the position.

We are transparent about how we earn revenue. Daily Vitality may include affiliate links where our articles reference products. When you click through and make a purchase, we may earn a commission at no additional cost to you. This revenue supports our editorial operations — it does not determine our conclusions. For more detail on how affiliate links work, see our How Daily Vitality Works page.

We prioritize accuracy over speed. We would rather publish a thorough, well-researched article later than rush something incomplete to publication. Our readers rely on us for decisions that affect their health, their families, and their money. We take that responsibility seriously.

We correct our mistakes. If we publish inaccurate information, we correct it. If product formulations change, new research emerges, or guidance is updated, we update our content. We welcome reader feedback and treat it as an essential part of maintaining accuracy. For more detail on our correction practices, see our Editorial Policy.

---

Daily Vitality is an editorial platform first. We publish original content across a broad range of health and wellness topics — from the practical to the strategic, from daily habits to long-term wellbeing.

Editorial Coverage

• Awareness and insights. We write about the things people need to know but often do not — how to read a supplement label, which trends are backed by evidence and which are marketing, and what the latest research actually means for everyday choices. Our editorial coverage is designed to make you a more informed person, not just a more informed shopper.
• Myths and misconceptions. Wellness is full of persistent myths. We cover common misconceptions — from misunderstood nutrition claims to overhyped "detoxes" — and explain what the evidence actually says.
• Value and money-saving opportunities. Wellness products can be expensive, and much of that spending is wasted. We highlight where spending more does not mean getting more, which product categories are worth investing in, and how to avoid paying for hype.
• Seasonal and lifestyle intelligence. Health needs shift with the seasons and stages of life — immune support in winter, hydration and sun awareness in summer, sleep, stress, and everyday energy year-round. We publish timely, relevant guidance throughout.
• Wellness fundamentals. We publish resources for anyone looking to better understand nutrition, fitness, sleep, supplements, and the building blocks of a healthy life. Not everyone learned how to evaluate a health claim or build a sustainable routine — and that is exactly the kind of gap we exist to fill.
• Everyday wellness. Practical information on building habits, making sense of the products and supplements you already see everywhere, and separating what works from what merely sounds good.

Who We Serve

Our content serves people across a wide spectrum — from those just beginning to pay attention to their health, to experienced enthusiasts optimizing their routines; from budget-conscious readers looking for practical wins to those investing in premium, long-term solutions. Whether you are trying to understand your first multivitamin or make sense of a lab result, Daily Vitality is built to help.

---

Daily Vitality uses artificial intelligence tools as part of our research and editorial workflow. We believe in being transparent about this.

AI helps us organize research data, surface relevant studies and guidelines, cross-reference ingredient and safety information, and maintain consistency across a growing content library. These tools allow our editorial team to cover more topics with greater depth than would otherwise be possible.

AI does not replace editorial judgment, and it does not determine what we publish. Every article on Daily Vitality is shaped by our editors, reviewed against our editorial standards, and approved by a named member of our team before publication. We verify facts, check claims against reputable sources, and ensure that our guidance is responsible and evidence-aware. Because our subject is health, we take particular care that content is not presented as medical advice.

We view AI as a research and productivity tool — not as a substitute for human expertise and editorial care. For more detail on how AI fits into our editorial process, see our Editorial Policy.

---

Daily Vitality is not a short-term project. We are building a long-term publishing platform designed to grow and evolve alongside our readers and the science that informs their choices.

This means:

• Continuous content updates. We do not publish articles and forget about them. Our content is monitored and updated as research evolves, guidance changes, and new information becomes available.
• A growing editorial library. We are expanding our coverage across conditions, nutrition, movement, sleep, and healthy aging — deepening our reporting and widening the range of questions we can answer well.
• Evolving with the science. As nutrition science, clinical guidance, safety standards, and wellness trends change, our content changes with them. We aim to be ahead of these shifts, not behind them.
• Reader-driven improvement. We pay attention to what our readers need. If a topic is underserved, a claim is under-examined, a guide is missing, or an explanation could be clearer, we work to address it.

We are committed to being a resource that readers can return to and rely on — not just today, but for years to come.

---

To be clear about our scope:

• We are not doctors, and we do not provide medical care. Daily Vitality is a publisher. We do not diagnose, treat, or offer medical, nutritional, psychological, or other professional healthcare services. We provide information to help you make better decisions — but health decisions should be made in consultation with a qualified healthcare professional.
• We do not provide professional advice. Our content is intended for general informational and educational purposes only. It does not constitute medical, nutritional, fitness, or mental health advice. Always consult a qualified professional before making significant decisions about your health, including starting or stopping any supplement, medication, diet, or exercise program.
• We do not sell products. When you click an affiliate link on our site, you are directed to a third-party retailer. Your transaction is with that retailer, not with Daily Vitality.

For the full picture of what our content is — and what it is not — see our Medical Disclaimer.

---

If you have questions, feedback, or corrections to suggest, we welcome hearing from you.

PointForm, Inc.
412 Laird Road, Unit 101
Guelph, ON N1G 3X7
Canada

Email: admin@pointform.com