The ranking table
The countdown runs from the smallest real move to the largest, so the biggest shift lands at number one. "Real change" compares the August 2026 line with the 1980 line restated in August 2026 dollars.
*Partly a pack-size effect. On a like-for-like carton basis, milk's real decline is closer to 41%, which would still rank it second behind butter. The footnotes section explains why.
Bread, cookies and ice cream: the smallest moves
Bread is the line that came closest to keeping pace with inflation. Half a loaf cost a quarter in 1980, the equivalent of $1.03 today, and costs 91 cents now. The dessert lines each fell about a fifth. That is a quieter result than the headline, but it matters: the processed, shelf-stable items on this menu did not deliver the biggest real savings.
Potatoes: the one line that went the other way
Potatoes are the surprise. At 19.1 cents a pound in 1980, two pounds cost 38 cents, or $1.55 in today's money. In August 2026 the same two pounds cost $1.95. That is a 25.7% real increase and a fivefold nominal one, the steepest climb on the receipt by either measure.
The potato series also changes code in 1986, which is covered in the footnotes. Even on the more conservative trailing-months basis below, potatoes still come out about 16% dearer in real terms, so the direction holds.
Chicken, butter and milk: where the savings live
The whole chicken is the story in dollars. A four-pound bird that cost $2.84 in 1980, or $11.53 in 2026 terms, cost $8.05 in August, based on the BLS whole chicken price series. That single line accounts for $3.48 of the $8.38 real saving.
Butter and milk post the steepest percentage declines, each roughly halving in real terms. They are also the two lines where the underlying data changed the most, which is exactly why the footnotes below exist.
The brand's earlier grocery comparison tracks a shorter window with the same federal data: What $50 of Groceries Bought in 1995 vs. Today.