The Rule for Picking 25 Candies, and Why Every Label Needs Dividing
We started with the contents of the best-selling mixed Halloween bags this season. Mars sells a 350-piece mix of M&M's, Snickers, Twix, Starburst, and Skittles, and a 365-count mix that swaps in Milky Way and 3 Musketeers. Hershey's 260-piece assorted bag holds Reese's cups, Reese's Pieces, Kit Kat, Hershey's Milk Chocolate, Whoppers, and Milk Duds, while its 330-piece bag adds Cookies 'n' Creme, Twizzlers, and Jolly Rancher lollipops. Ferrara pairs Baby Ruth, Crunch, Butterfinger, and Laffy Taffy in one bag and puts Nerds and Laffy Taffy in another. Tootsie's party mix carries Blow Pops.
A candy made the list if it appears in at least one of those mixed bags, or if its maker sells it in its own individually wrapped Halloween or multi-count bag (that is how York, Heath, Kisses, Tootsie Pops, Dum-Dums, and Sour Patch Kids treat bags earned a spot). It also needed a current, readable Nutrition Facts panel for the individually wrapped size. Several popular candies fell out on that second test, and the FAQ explains what happened with five of the biggest names.
The key detail sits in federal labeling rules. Serving sizes are built around reference amounts, and under 21 CFR 101.12 the reference amount for most candy is 30 grams, while hard candies sit at 15 grams. That is why so many candy labels list a serving as two bars, three pops, or five pieces rather than one: a Tootsie Roll label says five pieces, a Dum-Dums label says three, and a 3 Musketeers label says two bars. A few brands, including Snickers, Twix, and Milky Way, now label a single fun-size bar as the serving, which is handy, though it also means two bags rarely line up at a glance.
"Fun size" itself is not a unit. Mars introduced the term in 1968, and TIME's history of the fun-size bar notes that Mars still owns the trademark even after a 1972 court ruled it could not monopolize the plain words "fun" and "size." The FDA reference amounts are organized by candy type, with no category for fun size or snack size, so a fun-size Snickers weighs 17 grams while a snack-size Reese's cup weighs 21.
For every candy, the worksheet runs the same way:
- Sugar per piece equals total sugars per serving divided by pieces per serving.
- Teaspoons per piece equals sugar per piece divided by 4, the common grams-to-teaspoon conversion.
- Sugar per gram equals sugar per piece divided by the weight of one piece.
- Pieces to reach 25 grams equals 25 divided by sugar per piece. This is a neutral yardstick for comparing candies, not a target or a limit.
Ties on sugar per piece go to the candy with more sugar per gram. Where two candies match on both, they are listed alphabetically. All panels were read on September 22, 2026, from manufacturer pages first and grocery-retailer panels where the maker's page did not show one.
We used this same per-unit approach when we ranked breakfast cereals, so the two tables sit comfortably side by side.
Read it here: 20 "Healthy" Cereals Ranked by Fiber Per Dollar — and Sugar Per Bowl.
This is a big candy season by any measure. The National Retail Federation's 2026 Halloween survey puts total Halloween spending at an expected $13.5 billion, and coverage of the same release reports about $4.1 billion of that going to candy.
The Full Ranking Table
Labels round sugar to the nearest gram, so when a serving holds two or more pieces, the per-piece figure carries that rounding with it. Candies within about half a gram of each other are, for practical purposes, a tie.